About Us

At Pathfinder Marketing, we specialize in providing top-notch digital marketing services to help businesses dominate the online landscape. With years of experience and a dedicated team of experts, we take pride in driving results and helping our clients achieve their online goals. Whether you’re looking to improve your website’s visibility, increase organic traffic, or boost conversions, our comprehensive digital marketing strategies can help you stay ahead of the competition.

What We Do.

Where Marketing Excellence Fuels Business Expansion and Net Worth
Soars Beyond Boundaries

Active clients
Annual managed ad spend
Client retention rate over the last 5 years
Revenue generated through ads and SEO
Industries serviced
Yearly Profit generated for our clients

Get in touch with us

Choose Pathfinder Marketing and let our results-focused approach transform your brand’s growth and success.
Contact us today to discuss your unique needs and discover how we can help you achieve your business goals.

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We understand that every dollar spent is a dollar earnt so we want to cut through the noise and confusion and simply empower you with what each marketing dollars’ purpose is and what it’s return is so that you can make informed decisions.
By bringing specialised skill sets and experience we can take a strategic, prioritised approach to your marketing.
If you win, we win. If you keep growing we will keep growing. After all, your sales success is our marketing success.

We believe that marketing agencies exist to provide a cost-effective knowledgeable solution to sales growth.
We want to shift the paradigm of Marketing being an inefficient cost centre by finding cost effective, creative and innovative ways for your business to win.
In a data driven, ROI focused world, wasted marketing spend shouldn’t exist anymore.
There is no excuses for lazy untargeted work, black box tactics or confusion by numbers on results obtained.

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How Do We Differentiate?

Pathfinder Marketing stands out in the competitive landscape through a combination of distinct principles and practices that set us apart. Our unwavering commitment to client success is not just a tagline but the cornerstone of our identity. What distinguishes us is our relentless pursuit of being among the highest-performing agencies in Australia, a benchmark measured not by mere metrics but by the tangible impact on our clients’ sales.

Unlike traditional approaches, we staunchly believe that wasted spend in marketing should be eradicated. In a data-driven, ROI-focused realm, we hold ourselves accountable, leaving no room for excuses. We see marketing as a solvable equation and approach it with a creative lens, finding innovative solutions to everyday challenges. For us, numbers are not an end in themselves; clicks without meaningful traffic and traffic without converting into leads are challenges to be overcome, not mere statistics.

What truly sets Pathfinder Marketing apart is our ingrained belief in finding a way to win. We go beyond conventional strategies, adopting a dynamic and adaptive approach that ensures our clients not only thrive in the present but are well-prepared for the future. Our differentiation lies not just in our expertise but in our ethos – transparent, results-driven, and relentlessly focused on the success of those we partner with. With Pathfinder Marketing, you’re not just choosing a service; you’re aligning with a dedicated ally committed to navigating the complexities of the marketing landscape to ensure your triumph.

Meet Our Leaders.

Meet the visionaries at Pathfinder Marketing, guiding our journey with expertise and dedication. Our leaders are the driving force behind innovative strategies, transparency, and collaborative success.

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David Toby

Director & Co-Founder

Previously heading up a team of 6 at Workhouse Advertising, Dave has had years of experience in running a digital department. His main responsibility was for the strategic direction for all digital clients for both SEO and Digital Advertising, hands-on work, as well as managing the team who implemented all client work, from large to small.

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Mitchell Kelly

Director & Co-Founder

Beginning his SEO and digital marketing career in online lead generation, Mitch worked with monthly advertising budgets in excess of $150,000, specialising in developing cross-channel lead generation strategies.

Meet Our Team.

Kristine Trajano

Strategic Operations

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Oliver Hewson

SEM & SMM Specialist

Zeeke Fabella

SEM & SMM Specialist

Paul Salazar

SEM Specialist

Mauricio Talero

SEO Specialist

Cha Genterola

SEO Specialist

Isaac Seidner

Solutions Architect

Lily Mesfin

Assistant Digital Marketing Specialist

Browse by your
industry or location

We recognize that a one-size-fits-all approach doesn’t yield the best results. Our team of industry-savvy professionals crafts customized strategies that align with the unique demands of your sector. Whether you’re in hospitality or real estate, we have the expertise to take your online presence to the next level.

Frequently Asked Questions

1 What services does a Digital Marketing Agency typically offer, and how can they benefit businesses?2023-12-18T12:44:20+08:00

Digital Marketing Agencies offer a wide range of services, including but not limited to SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, social media marketing, content creation, email marketing, web design, analytics, and overall digital strategy development. These services benefit businesses by enhancing online visibility, increasing brand awareness, driving website traffic, generating leads, and improving conversion rates.

2 How does a Digital Marketing Agency create tailored strategies for businesses, and what factors are considered in developing these strategies?2023-12-18T12:44:43+08:00

Digital Marketing Agencies create tailored strategies by conducting in-depth analysis of a business’s goals, target audience, industry, competitors, and existing digital presence. They consider factors such as market trends, audience behaviour, channel preferences, budget constraints, and the business’s unique selling propositions to develop customized strategies aligned with specific objectives.

3 What should businesses look for when choosing a Digital Marketing Agency for their needs?2023-12-18T12:45:02+08:00

When selecting a Digital Marketing Agency, businesses should consider factors like the agency’s track record and experience in the industry, expertise in relevant digital channels, success stories or case studies, client testimonials, transparency in communication, the agency’s approach to strategy development and execution, and their ability to align with the business’s objectives and values.

4 How do Digital Marketing Agencies measure the success and effectiveness of their campaigns?2023-12-18T12:45:32+08:00

Digital Marketing Agencies measure success through key performance indicators (KPIs) aligned with campaign objectives. Metrics such as website traffic, conversion rates, click-through rates, cost per acquisition (CPA), return on investment (ROI), engagement rates on social media, and overall revenue growth are monitored and analyzed to evaluate the effectiveness of campaigns.

5 What role does ongoing optimization and testing play in the services offered by Digital Marketing Agencies?2023-12-18T12:45:51+08:00

Ongoing optimization and testing are critical aspects of the services provided by Digital Marketing Agencies. They involve continuously analyzing data, conducting A/B testing, refining strategies, experimenting with new tactics, and iterating campaigns based on performance insights. This iterative approach ensures continuous improvement and maximizes the effectiveness of digital marketing efforts.

Discover why our clients love us!
Check out our Google Reviews to see how our exceptional services have transformed businesses and boosted their online visibility.

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